Monthly Archives: December 2016

Cristiano vs Messi: An imagined rivalry? When it comes to sport, there is nothing like an iconic rivalry to fuel  the global popularity of football. This past weekend, Cristiano  Ronaldo and Lionel Messi fought their latest battle to  be considered the world’s best player  in war of attrition that has lasted more than a decade. But this was no gladiatorial duel  consciously played out in a  frenzied colosseum,  but  a commercial construct which had the two star players separated  over   a distance of thousands of miles and playing in  different …

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